{"id":99333,"date":"2025-05-15T20:27:59","date_gmt":"2025-05-15T20:27:59","guid":{"rendered":"https:\/\/steeluniversity.org\/2025\/05\/steelmanagement-26-strategic-leadership-in-action\/"},"modified":"2025-05-16T13:55:17","modified_gmt":"2025-05-16T13:55:17","slug":"steelmanagement-26-strategic-leadership-in-action","status":"publish","type":"post","link":"https:\/\/steeluniversity.org\/zh-hans\/2025\/05\/steelmanagement-26-strategic-leadership-in-action\/","title":{"rendered":"<b>\u94a2\u94c1<\/b>\u7ba1\u7406-26\uff1a\u6218\u7565\u9886\u5bfc\u529b\u5b9e\u8df5"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>\u672c\u6708\u521d\uff0c<strong>steeluniversity<\/strong>\u6b22\u8fce\u4e86\u4e00\u6279\u6765\u81ea\u4e16\u754c\u5404\u5730\u7684\u65b0\u5174\u4e0e\u8d44\u6df1\u4e13\u4e1a\u4eba\u58eb\u9f50\u805a<strong>\u5e03\u9c81\u585e\u5c14<\/strong>\uff0c\u53c2\u52a0\u65b0\u4e00\u5c4a<strong>steelManagement<\/strong>\u2014\u2014\u5168\u7403\u94a2\u94c1\u884c\u4e1a\u65d7\u8230\u9886\u5bfc\u529b\u53d1\u5c55\u9879\u76ee\u3002<\/p>\n<p>\u672c\u6b21<strong>steelManagement-26<\/strong>\u4e8e<strong>2025\u5e745\u67084\u65e5\u81f39\u65e5<\/strong>\u4e3e\u529e\uff0c\u63d0\u4f9b\u4e86\u4e00\u4e2a\u6c89\u6d78\u5f0f\u3001\u534f\u4f5c\u6027\u7684\u73af\u5883\uff0c\u65e8\u5728\u5e2e\u52a9\u53c2\u4e0e\u8005\u57f9\u517b\u6218\u7565\u601d\u7ef4\u3001\u679c\u65ad\u884c\u52a8\u548c\u5177\u5907\u5f71\u54cd\u529b\u7684\u9886\u5bfc\u80fd\u529b\uff0c\u4ee5\u5e94\u5bf9\u884c\u4e1a\u7684\u6df1\u523b\u53d8\u9769\u3002<\/p>\n<h2>\u771f\u5b9e\u4e16\u754c\u7684\u6218\u7565\u6311\u6218<\/h2>\n<p>\u672c\u5c4a\u8bfe\u7a0b\u7684\u6838\u5fc3\u662f\u4e00\u9879\u7531<strong>Gerdau<\/strong>\uff08\u4e16\u754c\u9886\u5148\u7684\u94a2\u94c1\u5236\u9020\u5546\u4e4b\u4e00\uff09\u63d0\u4f9b\u7684\u771f\u5b9e\u6848\u4f8b\u3002\u8be5\u573a\u666f\u6311\u6218\u53c2\u4e0e\u8005\u5236\u5b9a\u4e00\u6761\u8131\u78b3\u6218\u7565\u8def\u7ebf\u56fe\u3002\u901a\u8fc7\u5206\u7ec4\u534f\u4f5c\uff0c\u53c2\u4e0e\u8005\u5206\u6790\u573a\u666f\u5e76\u63d0\u51fa\u89e3\u51b3\u65b9\u6848\u2014\u2014\u5e76\u5728<strong>Gerdau\u5de5\u4e1a\u603b\u76d1 Rafael Gamb\u00f4a Lopes<\/strong>\u7b49\u9ad8\u7ba1\u548c\u77e5\u540d\u6559\u6388\u7684\u6307\u5bfc\u4e0e\u8f85\u5bfc\u4e0b\u5b8c\u6210\u3002<\/p>\n<p>\u8fd9\u79cd\u5b9e\u6218\u6559\u5b66\u65b9\u5f0f\u4f53\u73b0\u4e86 steelManagement \u9879\u76ee\u7684\u7cbe\u795e\uff1a\u5c06\u771f\u5b9e\u884c\u4e1a\u6311\u6218\u5e26\u5165\u8bfe\u5802\uff0c\u57f9\u517b\u5177\u5907\u5b9e\u64cd\u80fd\u529b\u7684\u672a\u6765\u9886\u5bfc\u8005\u3002<\/p>\n<p>[vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row]<\/p>\n<div class=\"pic-n-text\">\n<p><img decoding=\"async\" src=\"https:\/\/steeluniversity.org\/wp-content\/uploads\/2025\/05\/10A4929-scaled.jpg\" alt=\"Martin Kupp \u6559\u6388\u6b63\u5728\u8bfe\u5802\u4e0a\u5206\u4eab\u89c2\u70b9\" \/><\/p>\n<p>Martin Kupp \u6559\u6388\u6b63\u5728\u8bfe\u5802\u4e0a\u5206\u4eab\u89c2\u70b9<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>\u6765\u81ea\u884c\u4e1a\u4e0e\u5b66\u672f\u754c\u9886\u8896\u7684\u6d1e\u5bdf<\/h2>\n<p>\u4e00\u5468\u5185\uff0c\u53c2\u4e0e\u8005\u8046\u542c\u4e86\u6765\u81ea\u4e1a\u754c\u548c\u5b66\u754c\u9886\u8896\u7684\u4e13\u9898\u8bb2\u5ea7\uff0c\u6bcf\u4e00\u573a\u90fd\u4e3a\u9886\u5bfc\u529b\u53d1\u5c55\u5e26\u6765\u5173\u952e\u89c6\u89d2\u3002<\/p>\n<h3><span style=\"color: #d0202e;\">\u2022 <b>Edwin Basson<\/b><\/span>\uff08worldsteel \u603b\u5e72\u4e8b\uff09\u2013 \u5168\u7403\u884c\u4e1a\u683c\u5c40<\/h3>\n<p>Basson \u535a\u58eb\u6982\u8ff0\u4e86\u5168\u7403\u94a2\u94c1\u884c\u4e1a\u7684\u53d1\u5c55\u6218\u7565\u548c\u5851\u9020\u672a\u6765\u7684\u5173\u952e\u8d8b\u52bf\u3002\u53c2\u4e0e\u8005\u63a2\u8ba8\u4e86\u80fd\u6e90\u3001\u653f\u7b56\u3001\u6280\u672f\u4e0e\u57ce\u5e02\u5316\u5bf9\u94a2\u94c1\u9700\u6c42\u7684\u5f71\u54cd\uff0c\u4ee5\u53ca worldsteel \u5982\u4f55\u901a\u8fc7\u53ef\u6301\u7eed\u6027\u3001\u6570\u636e\u900f\u660e\u548c\u6559\u80b2\u63a8\u52a8\u884c\u4e1a\u8f6c\u578b\u3002<\/p>\n<h3><span style=\"color: #d0202e;\">\u2022 <b>Thomas Buergler<\/b><\/span>\uff08K1-MET \/ Voestalpine \u9996\u5e2d\u6267\u884c\u5b98\uff09\u2013 \u6280\u672f\u5373\u6218\u7565<\/h3>\n<p>Buergler \u7684\u8bb2\u5ea7\u805a\u7126\u4e8e\u6280\u672f\u5728\u94a2\u94c1\u884c\u4e1a\u53ef\u6301\u7eed\u53d1\u5c55\u4e2d\u7684\u6838\u5fc3\u4f5c\u7528\u3002\u53c2\u4e0e\u8005\u4e86\u89e3\u5f53\u524d\u53ca\u65b0\u5174\u6280\u672f\uff0c\u5e76\u63a2\u8ba8\u6280\u672f\u6218\u7565\u5982\u4f55\u5f71\u54cd\u7ade\u4e89\u529b\u3001\u6210\u672c\u4e0e\u5408\u89c4\u3002<\/p>\n<h3><span style=\"color: #d0202e;\">\u2022 <b>Matthew Mulford<\/b><\/span>\uff08\u5df4\u9ece\u9ad8\u7b49\u5546\u5b66\u9662 \u5ba2\u5ea7\u6559\u6388\uff09\u2013 \u538b\u529b\u4e0b\u7684\u51b3\u7b56<\/h3>\n<p>Mulford \u7684\u4e92\u52a8\u5de5\u4f5c\u574a\u5e2e\u52a9\u53c2\u4e0e\u8005\u8bc6\u522b\u51b3\u7b56\u4e2d\u7684\u884c\u4e3a\u504f\u5dee\u3002\u901a\u8fc7\u6848\u4f8b\u5206\u6790\u4e0e\u53cd\u601d\uff0c\u4ed6\u4eec\u5b66\u4f1a\u51cf\u5c11\u4ece\u4f17\u5fc3\u7406\u3001\u5f15\u5165\u591a\u5143\u601d\u7ef4\uff0c\u5e76\u8bbe\u8ba1\u66f4\u4f18\u7684\u51b3\u7b56\u6d41\u7a0b\u3002<\/p>\n<h3><span style=\"color: #d0202e;\">\u2022 <b>Martin Kupp<\/b><\/span>\uff08\u6b27\u6d32\u9ad8\u7b49\u5546\u5b66\u9662 \u526f\u6559\u6388\uff09\u2013 \u5e02\u573a\u5206\u6790\u7684\u6218\u7565\u5de5\u5177<\/h3>\n<p>Kupp \u6559\u6388\u5e26\u9886\u5927\u5bb6\u5b66\u4e60\u4e86 PESTEL\u3001\u6ce2\u7279\u4e94\u529b\u6a21\u578b\u4e0e\u4e00\u81f4\u6027\u6a21\u578b\u7b49\u5173\u952e\u6218\u7565\u5de5\u5177\uff0c\u5e2e\u52a9\u53c2\u4e0e\u8005\u8bc4\u4f30\u5e02\u573a\u8d8b\u52bf\u3001\u7ec4\u7ec7\u5185\u90e8\u534f\u540c\u53ca\u7ade\u4e89\u5b9a\u4f4d\u3002<\/p>\n<h3><span style=\"color: #d0202e;\">\u2022 <b>Andrew Barker \u4e0e Liz McOmish<\/b><\/span>\uff08steeluniversity \u5e08\u8d44\uff09\u2013 \u5f15\u9886\u53d8\u9769\u4e0e\u7ba1\u7406\u590d\u6742\u6027<\/h3>\n<p>\u53c2\u4e0e\u8005\u5b66\u4e60\u4e86\u201c\u6781\u6027\u601d\u7ef4\u201d\u53ca\u9886\u5bfc\u53d8\u9769\u7684\u76f8\u5173\u5de5\u5177\u3002\u901a\u8fc7\u8ba8\u8bba\u4e0e\u5b9e\u8df5\uff0c\u4ed6\u4eec\u638c\u63e1\u5982\u4f55\u5728\u7a33\u5b9a\u4e0e\u521b\u65b0\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\uff0c\u6784\u5efa\u53ef\u6301\u7eed\u7684\u8f6c\u578b\u6218\u7565\u3002<\/p>\n<p>[vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row]<\/p>\n<div class=\"pic-n-text\">\n<p><img decoding=\"async\" src=\"https:\/\/steeluniversity.org\/wp-content\/uploads\/2025\/05\/61F5255F-3D02-4E0E-9E0B-496764C8C0EA-scaled.jpg\" alt=\"Martin Kupp \u6559\u6388\u6b63\u5728\u8bfe\u5802\u4e0a\u5206\u4eab\u89c2\u70b9\" \/><\/p>\n<p>steelBusiness\uff1asteeluniversity \u591a\u4eba\u5546\u4e1a\u6218\u7565\u6a21\u62df\u6e38\u620f\u73b0\u573a\u3002<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>\u901a\u8fc7\u5b9e\u6218\u5b66\u4e60\uff1asteelBusiness \u6a21\u62df<\/h2>\n<p>\u9664\u4e86\u8bfe\u7a0b\u8bb2\u6388\u4e0e\u6848\u4f8b\u5206\u6790\uff0c\u53c2\u4e0e\u8005\u8fd8\u4f53\u9a8c\u4e86<a href=\"https:\/\/steeluniversity.org\/courses\/bus0101900-steelbusiness\/\"><strong>steelBusiness<\/strong><\/a> \u2014\u2014 steeluniversity \u7684\u6218\u7565\u7ba1\u7406\u6a21\u62df\u3002\u4f5c\u4e3a\u516c\u53f8\u9ad8\u7ba1\u56e2\u961f\uff0c\u4ed6\u4eec\u9700\u5728\u5feb\u901f\u53d8\u5316\u7684\u5e02\u573a\u4e2d\u4f5c\u51fa\u6295\u8d44\u4e0e\u8fd0\u8425\u51b3\u7b56\u3002\u8be5\u6a21\u62df\u5e2e\u52a9\u5c06\u6218\u7565\u7406\u8bba\u8f6c\u5316\u4e3a\u5b9e\u8df5\uff0c\u6fc0\u53d1\u4e86\u5bcc\u6709\u80fd\u91cf\u7684\u56e2\u961f\u5b66\u4e60\u4f53\u9a8c\u3002<\/p>\n<p>[vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row]<\/p>\n<h2>\u4ee5\u613f\u666f\u9886\u5bfc\u7684\u6846\u67b6<\/h2>\n<p>steelManagement \u9879\u76ee\u57fa\u4e8e\u4e09\u5927\u9886\u5bfc\u529b\u652f\u67f1\u6784\u5efa\uff1a<\/p>\n<ul>\n<li><span style=\"color: #d0202e;\"><strong>\u6218\u7565\u601d\u8003\uff1a<\/strong><\/span>\u7406\u89e3\u884c\u4e1a\u52a8\u6001\uff0c\u8bc4\u4f30\u98ce\u9669\uff0c\u5b9a\u4e49\u957f\u671f\u613f\u666f\u3002<\/li>\n<li><span style=\"color: #d0202e;\"><strong>\u6218\u7565\u884c\u52a8\uff1a<\/strong><\/span>\u5b9e\u65bd\u6218\u7565\uff0c\u63a8\u52a8\u53d8\u9769\uff0c\u6267\u884c\u843d\u5730\u3002<\/li>\n<li><span style=\"color: #d0202e;\"><strong>\u6218\u7565\u5f71\u54cd\uff1a<\/strong><\/span>\u6709\u5f71\u54cd\u529b\u5730\u6c9f\u901a\uff0c\u5e26\u9886\u56e2\u961f\uff0c\u51dd\u805a\u5229\u76ca\u76f8\u5173\u65b9\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u4e09\u5927\u652f\u67f1\u6784\u6210\u4e86\u201c\u4ee5\u613f\u666f\u9886\u5bfc\u201d\u7684\u6838\u5fc3\u6846\u67b6\u2014\u2014\u8fd9\u6b63\u662f steeluniversity \u4e3a\u4e0b\u4e00\u4ee3\u884c\u4e1a\u9886\u8896\u6240\u80a9\u8d1f\u7684\u4f7f\u547d\u3002<\/p>\n<p>[vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row]<\/p>\n<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_tta_pageable no_fill_content_area=&#8221;true&#8221; autoplay=&#8221;5&#8243; active_section=&#8221;1&#8243;][vc_tta_section title=&#8221;\u7b2c\u4e00\u90e8\u5206&#8221; tab_id=&#8221;1747339458828-2ee65dfb-67a4&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<blockquote><p>\u201cworldsteel \u4e0e steeluniversity \u56e2\u961f\u975e\u5e38\u652f\u6301\u6211\u4eec\u3002\u6240\u6709\u8bb2\u5e08\u7684\u5185\u5bb9\u90fd\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\uff0c\u6211\u5e26\u7740\u5f88\u591a\u601d\u8003\u79bb\u5f00\u3002\u201d<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;\u7b2c\u4e8c\u90e8\u5206&#8221; tab_id=&#8221;1747339458833-520a55a3-60ff&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<blockquote><p>\u201c\u6848\u4f8b\u7814\u7a76\u4e0e\u8bfe\u7a0b\u5185\u5bb9\u5b8c\u7f8e\u878d\u5408\u3002\u573a\u5730\u4e00\u6d41\uff0c\u8bb2\u5e08\u4eec\u5145\u6ee1\u6fc0\u60c5\uff0c\u8ba9\u6211\u4eec\u5168\u7a0b\u6295\u5165\u3002\u201d<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;\u7b2c\u4e09\u90e8\u5206&#8221; tab_id=&#8221;1747339469888-75a2edb5-5a7a&#8221;][vc_column_text 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