Description
Estimated Time: 1 hr
Date: 19 August 2020, 13 UTC
Summary of the lecture
Society operates best with clear, truthful and transparent communication. It’s no different for a steel company.
Steel companies require a societal license to operate. This involves regular and clear communications with all stakeholders, including employees, local communities, government, suppliers, customers, media, and shareholders.
It’s a daunting challenge, and one a communications leader must address every day.
This lecture presents a strategic approach to communications for a steel company and provides a case study of the Techint Group’s response to COVID-19.
Speaker Introduction
Mario Galli
Mario Galli graduated in philosophy from the University of Milan and has been the Chief Communications Officer of the Techint Group since 1998.
He headed the rebranding projects and the communication strategies of the group’s steel manufacturing companies, Tenaris and Ternium. His areas of responsibility include
employee and marketing communications, media relations and crisis communications management.
Mario is currently the chair of worldsteel’s Communications Committee (COMMCO), which works to coordinate messaging to ensure that the steel industry communicates with one voice globally.
Course Content
Course includes
- 1 Lesson
