STK0211 – The Starchitect and the Bilbao Effect

Description

Date: November 3, 2021, 15.00 UTC. Webinar

Estimated Time: 1 hr

Language: Spanish

Summary of the lecture

During the 90s, the metallurgical industry and the naval industry of Bilbao (Spain) were in crisis due to the exhaustion of its industrial model. Although the simplest solution seemed to be the attempt to revive the industry, finally they opted for something radically different: changing the model from an industrial city to a tourist city after the construction of the Bilbao Guggenheim Museum.

The Bilbao effect exists for cities that were forgotten and are then launched into stardom thanks to an architectural plan. They are projects that mark new eras, trends that will be talked about for many years and buildings that impact more than their content.

During this steelTalks conference, what a starchitect is and what happens with the Bilbao effect will be explained. The objective is to analyse the “starchitect” character, as a fundamental actor in the construction of architecture and culture; their role as an “influencer” and the realisation of their iconic work through steel construction technology.

Sepaker Introduction

M.A. Eng. Arch. Marialexis Nando
Market Development and Technical Assistance
Gerdau Corsa

Architect Engineer from the Higher School of Engineering and Architecture of the National Polytechnic Institute (2013), specialised with an interuniversity master’s degree in Architectural Communication at the Polytechnic University of Madrid and the Complutense University of Madrid, at the Higher Technical School of Architecture of Madrid (2020). During the completion of her master’s degree, she collaborated in activities as part of the FOMO collective, in Tentacular Festival of Critical Technologies and Digital Adventures 2019 in Matadero Madrid and the Trans-escalada Meeting in 2020.

She collaborated for six years in the Arquine International Architecture and Design Magazine and the Architecture Festival and MEXTRÓPOLI City , coordinating the commercial area with advertising, sponsorships and events, linking companies interested in architectural culture. Currently, she is part of the Atelier Virtual collective and works in the company Gerdau Corsa, in the area of market development and technical assistance, where she is in charge of carrying out strategies for linking and disseminating with architects and engineers.